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SaaS Financial Model & Startup Forecast
Your MRR, churn, LTV:CAC, cash and valuation, three plans and 36 months ahead.
$6.30Regular price $9-30%$9
Fall Sale: 30% off at checkout, ends Nov 15.
–Days––Hours––Min––SecA SaaS financial model template for indie developers and small SaaS founders. Type in three price plans with their own churn, CAC and annual billing, and it works out MRR, ARR, LTV:CAC, CAC payback, the Rule of 40, cash, deferred revenue and two valuations for 36 months. One spreadsheet that doubles as an LTV calculator, CAC calculator, churn rate calculator and MRR calculator.
Format: Excel + Google Sheets · PDF guide
License: Personal & Business
Made for you if…
- Indie developers with a paid app or SaaS
- Small SaaS founders planning hires or pricing changes
- Founders getting ready to talk to a buyer or broker
What you’ll get done
- Know which plan earns back its cost to acquire and which one doesn't
- See how annual plans change your cash, not just your revenue
- Get a 36-month view of MRR, profit, cash and two what-if valuations
What’s inside
- 01Blank SaaS Financial Model (.xlsx)
- 02Example file filled in for Tidyslot, a fictional booking tool with Starter, Pro and Team plans
- 03Tabs: Dashboard (12 key numbers, revenue vs costs, MRR, customers and cash charts, revenue by plan, unit economics), Assumptions, Plans, Monthly (36 months), Annual summary
- 0410-page PDF guide, including how to open it in Google Sheets
- 05Prints on US Letter paper
Try the free version
Run the numbers with the LTV Calculator
Work out what a customer is worth, and how much you can afford to spend to win one. The SaaS Financial Model & Startup Forecast keeps it going month after month.
Open the free tool
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Frequently Asked Questions
Does it work in Google Sheets?
Yes. Your PDF guide has a link that makes your own Google Sheets copy in one click, with no upload needed. It also works in Excel 2019 or later and Microsoft 365.
How does it calculate LTV and CAC payback?
LTV is gross margin per customer per month divided by monthly churn, for each plan and blended by your plan mix. CAC payback is your cost to acquire a customer divided by that monthly gross margin. Both use the numbers you type, so they update as you change prices, churn or CAC.
Are the valuation multiples real market numbers?
No. You type the ARR multiple and the profit (SDE or EBITDA) multiple yourself. There is no standard multiple; it depends on growth, churn, size and the buyer. The model shows what your numbers would mean at the multiples you choose.
Is it a download or a subscription?
A one-time download. You pay once and keep the files: the blank model, the filled-in example and the PDF guide.