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Ecommerce Financial Model & Business Plan
See whether your online store makes money, and the ROAS your ads need to hit.
$6.30Regular price $9-30%$9
Fall Sale: 30% off at checkout, ends Nov 15.
–Days––Hours––Min––SecA 36-month ecommerce financial model for DTC and Shopify brands. Enter your order value, costs, return rate, cost per click, ad budget, conversion and repeat rate, and it builds monthly and annual profit and cash, your customer acquisition cost, and your break-even ROAS next to the ROAS you're getting. A ready-made ecommerce business plan template for Excel or Google Sheets.
Format: Excel + Google Sheets · PDF guide
License: Personal & Business
Made for you if…
- DTC and Shopify brand owners planning their next three years
- Founders writing an ecommerce business plan or preparing for a lender
- Store owners who want to know if their ad spend actually pays
What you’ll get done
- Know your break-even ROAS and see it next to the ROAS your ads deliver
- See CAC, contribution per order and how repeat customers change your profit
- Spot the month your cash runs low, and the first month you make a profit
What’s inside
- 01Blank 36-month financial model with every assumption in one place
- 02Example file filled in for a sample Shopify skincare brand, with example assumptions
- 03Tabs: Dashboard (12 key numbers, revenue vs costs and cash charts, Year 1-3 columns, cost breakdown), Assumptions, Monthly (36 months with yearly totals), Annual summary
- 0410-page PDF guide, including how to open it in Google Sheets
- 05Prints on US Letter paper
Try the free version
Run the numbers with the ROAS Calculator
See the ROAS you are getting right next to the ROAS you need to make money. The Ecommerce Financial Model & Business Plan keeps it going month after month.
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Frequently Asked Questions
Does it work in Google Sheets?
Yes. Your PDF guide has a link that makes your own Google Sheets copy in one click, with no upload needed. It also works in Excel 2019 or later and Microsoft 365.
How does it work out break-even ROAS?
It takes your average order value and subtracts returns, product cost, shipping and payment fees to get what each order leaves you before ads. Break-even ROAS is order value divided by that amount: the ROAS where a first order exactly pays for the ad that won it.
Are the example numbers industry benchmarks?
No. They are example assumptions for a sample brand, there to show how the model reads. Replace every one with your own numbers from Shopify, your ad accounts and your bank.
Is it a download or a subscription?
A one-time download. You pay once, keep the files and use them for as long as you like.